If you’re considering a career in massage therapy or have already begun, you’ve probably noticed that there are many types of credentials available for massage practitioners. These credentials can help to convey your credibility to prospective clients, referral sources and future employers. As a massage therapist, it’s a good idea to be familiar with the different credentials within the profession. […]

Many massage therapists share the dream of building their own successful practice. But even with good client management and scheduling processes, most massage businesses will inevitably have client no-shows, late arrivals and cancellations. These no-shows and last-minute cancellations are frustrating and they can easily cost a massage business thousands of dollars per year. This is a common problem that most

Starting a massage business is an exciting venture that can be incredibly rewarding, both professionally and financially. It provides the opportunity to help people, while running your own business and being your own boss. The idea of starting a massage business from scratch may seem daunting at first. But with the right guidance and resources, any therapist can learn how

When it comes to managing a massage business, it’s easy to get bogged down with all of the tasks needed to keep it running smoothly. In addition to providing outstanding massage therapy or bodywork treatments, therapists must have an efficient and organized documentation system, stay connected with clients, offer a frictionless check-in and check-out process, provide a convenient booking process,

Are you marketing your massage therapy services to the right people? Marketing and building a massage clientele takes time, effort and money. So how can you increase your chances of targeting the right prospective customers who need and want your massage therapy services? One way to do this is to create a client persona. What is a client persona? A

Growing a new massage practice is exciting, but it can also be a frustrating experience when your massage client list is growing slower than expected. Especially if you depend on this income to pay your bills! For most new therapists, it takes a while to fill up their appointment book. Fortunately there are some things that you can do to

Getting your first massage therapy job is an exciting experience. For many newly licensed therapists, it will be the first time working at a job that they are actually passionate about. And it will be a relief to finally have a good income rolling in. After graduating from massage school, passing the MBLEx and receiving your massage therapy license, it’s

Referrals are the most powerful and cost effective way to get new clients and grow your massage therapy practice. The word-of-mouth process of a massage referral can occur slowly and organically, or you can speed up the process by using these eight referral marketing strategies that I’ll explain in this article. Most people, including massage clients, would rather do business with

If you’re building a massage practice, or have just started a new massage therapy job, chances are you’ve been asked to write a professional bio. Having a great bio is important because when potential clients are looking for a therapist, they want to know about your experience and training. Your bio is the perfect place to share this information. A

Are you trying to come up with the best name for your massage therapy or bodywork business and need some inspiration? If so, you’re in the right place. Choosing the right name for a new massage business is an important step in starting a practice. This post presents a list of over 850 hand-picked massage business name ideas and suggestions

Being a professional is more than just earning a living from a specific activity. Professionals in every industry, including massage therapy and bodywork, are expected to perform their work to the highest standards, stay current with best practices and new research, commit to continued learning and professional development, practice ethical conduct, and actively participate within the industry. Professional associations can