How to Write a Massage Therapist Bio: Examples and Template

If you’re building a massage practice, or have just started a new massage therapy job, chances are you’ve been asked to write a professional bio. Having a great bio is important because when potential clients are looking for a therapist, they want to know about your experience and training. Your bio is the perfect place to share this information.

A well-written professional bio can help you stand out from the crowd by letting your potential new clients get to know who you are. Your bio will help them determine if you are the best therapist for them, and it can give them the confidence they need to book an appointment with you.

How do you write a massage therapist bio? You can easily create an amazing massage therapist bio by following our writing guide and examples. Your massage bio should include a brief description of who you are, your qualifications and training, relevant professional experience, any specialized skills you have, and the services that you offer. A great bio should also highlight your personality and express your commitment to your chosen profession.

When writing a massage therapist bio for work, it can be difficult to know where to start and what information to include, especially if you’re right out of massage school and have limited experience to write about. In this article, you’ll learn the key elements of a great massage therapist bio, as well as a step-by-step formula that you can follow. I’ve also created some professional massage therapist bio examples to use as templates, and some useful tips to help you put your best foot forward.

What is a professional massage therapist bio?

Before getting into how to write a massage bio, let’s first answer the question:

What exactly is a professional massage therapist bio?

A professional biography, or simply called professional bio, is a brief summary of your work experience, skills and qualifications. It’s a snapshot of your career highlights and key accomplishments. A bio for a massage therapist is typically used to introduce yourself to potential clients or employers.

Therapists may use a version of their bio in their massage therapist resumé or cover letter, when inquiring about openings at an established massage business, as a part of a massage job application, or when networking with new people. Professional bios are most commonly posted on a massage business’s website and within their social media profile.

There are several places where you should consider posting your massage bio:

• The About Us page of your business website
• On your LinkedIn profile if you use that platform
• Other social media pages that you use for work such as Facebook or your Instagram bio
• Local business networking websites or publications
• Listing in online massage booking directories & apps
• Your physical marketing brochure

Why is it important to have a professional bio?

It is important for massage therapists to have a well-written, professional bio for several reasons. First, a professional bio is a great way to introduce yourself to potential clients and tell them a bit about your qualifications. Its purpose is to give them an idea of who you are, what you do, and your values and philosophy surrounding your approach to massage therapy. You’d be surprised how many of your potential clients read your bio.

Second, your massage therapy bio is a component of your personal brand. It allows you to be more than just a name and a face. You can show your personality and build relationships as a networking or marketing tool. A well-written, informative bio on your massage website or social media platforms can tell your story and help you stand out from the crowd.

The third reason is that a massage bio helps you build credibility and trust with your audience. Potential clients want to know that they will be in good hands. A good bio can help you start building rapport with clients and eliminate any uncertainty that a potential client may have about trying your massage services. Displaying your professional bio on your massage business website, at your office and in your promotional materials is an essential component of an effective marketing strategy. In today’s competitive market, it’s more important than ever to have a professional bio as a massage therapist.

What are characteristics of the best massage therapy bios?

The most effective professional bios have a few things in common. Your massage bio should be authentic and unique, but it should also include as many of the following characteristics as possible:

• Brief, well-written, easy to read, and free of any spelling or grammatical errors
• Interesting, so that the potential client wants to continue reading it to the end
• Have a clear CTA (call-to-action) such as “view the service menu’ or “book an appointment”
• It should compel a potential client in your target market to say to themself after reading it, “This is the therapist for me!”
• Contains only relevant details that ideal clients would want to know about their new therapist
• Accurately represents who you are and what you do
• Articulates your professional achievements
• Highlights your unique skillset and strengths
• Shows passion and drive in what you do
• Expresses eagerness to learn new things
• Gives readers a taste of your personality or personal brand, and gives the reader a chance to get to know you
• Demonstrates commitment to professional development
• Paints a picture of what it would be like to have you as their massage therapist

Most importantly, a good professional bio should be tailored to your target clientele. If you’re trying to attract athletes for your sports massage practice, for example, you’ll want to focus on your experience working with other athletes and highlight your training related to meeting the needs of athletes. If you’re trying to attract clients with chronic pain, on the other hand, you could discus your successes in helping previous clients reduce pain, or how massage therapy has helped you personally to overcome pain. To better understand the needs of your ideal clients and how to market your services to them, consider creating an ideal client persona.

10 things to consider including in your massage bio

Even though every professional massage therapist’s bio should be unique, there are a few elements that all professional bios must have. This includes your name, title or role, qualifications, training and services offered. If you have room, then include as much detail as a potential client would need in order to feel like they know who you are well enough to contact you or book an appointment. Here are some content ideas for your massage bio to help you get started or break through writer’s block.

1. Name, professional title & credentials. What are your massage credentials and title? For example, include “BCTMB” if you are a NCBTMB board certified massage therapist. Be sure to define any massage abbreviations or designations that you use (LMT, RMT, CMT, BCTMB, etc.). A string of letters behind a name may impress colleagues and Mom, but it just looks like alphabet soup to potential clients who aren’t familiar with what they stand for.
2. Brief introduction. Who are you? Why you became a massage therapist? What is your approach to massage therapy? Describe your unique perspective or approach to massage. What massage means to you. Share your story of what massage has done for you. Why you love being a massage therapist.
3. Training & skills. Write about your initial massage therapy training, which massage school you went to, and continuing education courses that you’ve pursued. If you’ve taken a lot of CE courses, then just stick with mentioning the training that your potential clients would be most interested in.
4. Experience & achievements. Include your years of experience or number of clients that you’ve helped. This serves as social proof, which indicates to a potential client that all these other people have benefited from your services and maybe they can too. You can also mention where you have worked, and your career highlights, industry awards, publications or accomplishments.
5. Services offered. Types of massage therapy or bodywork that you currently offer. Talk about which massage techniques provide the best results for your current clients.
6. Beliefs & values. Mention any beliefs and values that affect your work. For example, you could mention your belief that massage can improve quality of life through reduced stress or pain.
7. Passions & interests. Mention a personal passion or hobby relevant to your work or your target market. Sharing some personal details about your life outside of work will give potential clients a better idea of who you are.
8. Professional goals. You could write about a primary professional goal that you are currently working towards. Clients also love to see things that demonstrate your commitment to your work such as membership in a professional massage association.
9. Photo. It’s always a good idea to include a professional-looking photo with your bio. Your photo should be consistent with your personal brand.
10. Call-to-action. Don’t forget to include an invitation to contact you to find out more information, or book an appointment with you. This call-to-action (CTA) should be at the end of your bio.

There are many other things that you could add to your bio. But you’ll need to be selective so that you can keep it brief.

What information should a professional bio NOT include?

There are some things that you should leave out of your massage therapist bio. Here are a few types of information that should be excluded from your bio:

• Any details that are not relevant to a professional therapeutic relationship with a massage client
• Exaggerated or false claims, especially about massage credentials, training, licensing or certifications
• Avoid hyperbole and vague descriptions
• Exclude jargon and technical terms that most clients are not familiar with (e.g. medical jargon)
• Avoid business speak and overused industry terms
• Omit personal details that you do not want to share with the general public
• Leave out any personal positions on divisive issues such as political affiliations or politicized social causes unless you intend to only serve this specific group. Using your bio to promote an agenda not related to massage will result in ostracizing a lot of potential clients.

In summary, leave out any information that a potential client would not need when deciding whether or not to try your massage services. A professional bio needs to remain relatively brief and is not meant to be a full massage therapy resumé or CV (curriculum vitae). It is also not meant to be an elevator pitch, but rather an introduction.

Choosing a writing perspective (point of view)

A writing perspective, also referred to as point of view (POV), is the angle from which something writing is written. There are two main writing perspectives relevant to professional bios: first person and third person. Each perspective has its own advantages and disadvantages.

First person writing is a form of writing where the author writes in first person point of view. This means that the author uses the pronoun “I” to refer to themself. First person writing is used in different genres such as novels, short stories, and non-fiction. In nonfiction, first person writing can help create a more intimate connection between the author and reader. The first person writing perspective will make the massage therapist seem more relatable and approachable to the prospective client. The first person perspective is less commonly used when writing professional bios. However, some solo practitioners who have their own massage practice prefer to use first person because of it sounds more casual and personable. *Pro Tip: try to avoid starting every sentence with “I”.

Third person writing is a style of writing where the author refers to themselves by their name, or by he, she, it, or they. This can be done either in the third person singular (he/she/it) or third person plural (they). Third person writing is often used in academic writing, as it gives the writer a more objective perspective, but it can also be used in fiction and non-fiction as well.

Writing your professional bio in the third person can make it sound more authoritative, objective and credible (but it should still sound friendly). Like someone talking about you and endorsing you rather than you talking about yourself. Most professional bios are written in third person, especially if the therapist is working as an employee or as a member of a group practice. There are usually multiple therapist’s bios being displayed in these situations.

Examples of massage therapist bios

Here are a few massage therapist bio examples for some inspiration. There is no one-size-fit-all template to create a perfect massage therapy bio. If you’re writing your massage bio from scratch, just use your favorite example below as a general template.

Example 1: Bio written in first person

Example 2: Bio written in third person

Example 3: Short massage bio

Example 4: Long massage bio

How to write your massage bio step-by-step

Writing about yourself can be difficult. But writing your massage bio is easy if you follow this simple step-by-step formula.

1. Start by reading other professional bios

Read the massage therapist example bios above and others that you find online. List all the elements within those bios that you think would be good to have in your own bio. Not the specific details in the example bios, but rather the type of content and format of the bio. For example, your list may include the elements from example bios such as:

• How they formatted their training or certifications
• A personal story that the therapist’s clients can relate to
• Color photo of the therapist positioned to the left or right of the bio
• Specific font, tone, layout or other design elements that you want to model
• The wording of the call-to-action at the end of the bio

2. Brainstorm ideas for additional content

After you’ve read several bios and have an idea of what your could include in yours, its time to brainstorm the specific details that you want to include. When you’re brainstorming, don’t hold back…just keep typing. It may help to write these details in list form.

3. Write a rough draft

Now it’s time to write your 1st rough draft. If you haven’t already decided which writing perspective you want to use (1st person or 3rd person), now is the time. You can also decide now what tone you want to use (e.g. formal, casual, friendly, etc.). Your tone and style should be congruent with your brand and should appeal to your ideal clientele. This rough draft should end up being about the same length that you want your final draft to be.

4. Revise, edit and proofread your bio

After you’ve written your initial draft, go back over it to polish it up and make any changes needed to make it flow better. Make sure that your writing style/perspective is consistent. For example, it needs to be written in first person OR third person throughout the entire bio. It helps to read it out loud too. Proofread for spelling or grammatical errors, and remove any irrelevant information.

5. Add your photo and design elements

The hard part is done so now all you have to do is add a photo and any design elements that you want. A massage bio with a photo will be more effective at letting a potential future client feel like they know you, and feel comfortable enough to schedule an appointment. Additional design elements are optional.

6. Seek feedback

Show your bio to a 1 or 2 friends who are willing to give you honest, constructive feedback. It’s also a great idea to also have a few people in your target audience read your bio to see if it would compel them to want to book an appointment with you.

Tips for making your professional bio even better

Here are a few final tips on how to write a massage therapist bio to help you stand out from the crowd:

Make a few different versions

You may need to modify your bio a little when posting in different locations. For example, your massage bio on Instagram of Facebook may need to be shorter than a more detailed version that you post on your website. And you may want a different layout on the version that you use on your printed brochures.

Follow it with testimonials

Consider posting a few testimonials or positive statements from previous clients above, below or beside your bio.

Define your audience

Consider your intended audience when writing your massage therapy bio. Who do you want to read it? Are you writing to individual clients? Or to potential referral partners if you plan on getting a lot of your clients through professional referrals? Choose a tone/voice that appeals to your intended reader. Think about what information is important to them. What are they really seeking to find out about you?

Determine what is relevant to your clients

Mentioning your pets is not particularly relevant information for a therapist who works at a chiropractor’s office. But it is if you provide canine massage therapy. Mentioning that you have children is most relevant if you provide massage therapy for children or if you provide pregnancy massage.

Stay consistent with your brand identity

Your writing tone should reflect your brand identity and personality. It should also be congruent with what clients within your target market are looking for in a massage therapist. Examples of writing tone include: clinical, funny, and casual.

Make sure you answer the question: Why hire me as your massage therapist

If someone takes the time to read your bio, they probably have the question “Should I try this massage therapist?” on their mind. They really want to know: Is this therapist right for me? Can this massage therapist solve my problem? Will I feel safe letting this therapist give me a massage? Will the time and money that I spend getting a massage from this therapist be worth my investment?

Keep it current

You can revise, expand and update your professional bio any time you need to. A great time to do this is after you learn a new massage or bodywork skill and want to add this to you service menu.

Frequently asked questions about professional bios

How long should a massage therapist bio be?

A general guideline is that a massage bio should be no more than 5-10 sentences long. This means it should have between 100 – 300 words and contain no fluff or unrelated content. Remember that this will vary based on a few factors such as how much detail you need to include, how much space you have, and how much information your intended audience needs.

For example, you have more room and may want to include more detail on your About Us page than on a brochure where you will have limited space. Consider your call to action too. With the brochure, your goal is to motivate the reader to visit your website. Once at the website, your marketing goal is for them to book an appointment and try your massage services.

What can I put in my bio if I am a new massage therapist with no relevant experience?

As a recently licensed massage therapist, you may need to be a little more creative when writing your bio. You can write about your training, therapy philosophy, self-directed study, related interests, and goals for your clients or your career. If it is still shorter than you want, you could briefly write about the benefits of massage and how massage has helped you personally. Remember that in most circumstances, a one or two paragraph professional bio is plenty.