Massage Business Success

Increasing Client Retention and Referrals

Grow your massage business faster and easier with effective client retention and referral strategies.

Did you know that the most effective form of marketing is a recommendation from someone that a person already knows, likes and trusts?

This means that a recommendation from you to a current client, or a recommendation made by your current clients to their friends will be more successful and compelling than any marketing campaigns that are designed to promote your practice to the general public.

In fact, one of the most valuable assets that you can have as a massage therapist is a core group of loyal customers who return to your practice regularly and refer their friends. Repeat customers buy more, are more loyal, and are more likely to refer other people to you.

Even if you are a brand new therapist starting your massage practice from scratch, you can begin applying these strategies with your very first clients in order to dramatically decrease the time that it takes you to establish your business and consistently get booked solid.

In this course you’ll discover how to:

  • Turn your clients into raving fans that promote your massage business.
  • Increase customer loyalty so that your clients rebook with you.
  • Create an amazing client experience that raises the value of your service.
  • Grow your massage practice exponentially with client referrals.
  • Build and nurture long-term client relationships.
  • Decrease client cancellations and drop-off rate.


No requirements! Just motivation to build a massage practice that your clients love, and do great work that makes a difference.

Increasing Client Retention and Referrals
This online course provides massage therapists with the skills needed to boost client retention and referrals, and increase customer loyalty.

This course includes:

  • 2 hours on-demand video
  • 7 Lessons
  • 8 Downloadable Resources
  • Convenient, Self-Paced Course
  • Ask Questions When Needed
  • Last Updated 4/0222
  • Fully Online / Remote Course
  • 1 Year Access
  • Certificate of Achievement

$19  $30 (37% off)

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Course Description

When it comes to building a successful massage therapy business, your main focus should always be on your current clients. This is the fastest and most cost-effective way to grow a practice.

Increasing Client Retention and Referrals is a practical online continuing education course that is designed to teach massage therapists how to turn new clients into repeat customers. It will also show you how to earn more new client referrals from your previous and current clients. The lessons in this course will help you design a ongoing marketing strategy for your unique massage business that increases brand loyalty, appeals to your target market, and leverages your current client relationships so that your practice can thrive.

Concepts covered in this course:

  • Client Retention Strategies
  • Decreasing Cancellation Rate
  • Earning Customer Loyalty
  • Customer Acquisition Cost (CAC)
  • Target Market and Client Avatar
  • Strategies to Increase Client Referrals
  • Client Lifetime Value (CLV)
  • Creating an Amazing Client Experience
  • Using Feedback and Surveys
  • Client Follow-up Strategies
  • Why Clients Don’t Come Back
  • Marketing Your Brand
  • Client Testimonials and Endorsements
  • Identifying Key Clients
  • Principles of Influence and Marketing

Who is this course for?

  • Massage employees, independent contractors, or practice owners who want to get more clients and make more money
  • Massage therapists who want more repeat business, and to get new clients who ask for them by name
  • Massage students who want to learn effective marketing strategies to grow their practice after getting licensed

Learning Objectives

  • Learner will understand practical applications of client retention strategies.
  • Learner will identify and apply client referral marketing tactics that are appropriate for their massage practice.
  • Learner will understand clinical and non-clinical aspects of creating an excellent client experience.

Learning Outcomes

  • Identify your target market and niche for your practice.
  • Create an ideal client avatar to guide your marketing efforts.
  • Understand essential concepts needed to encourage repeat business

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